Content Management – adding content to your website
At Benchmark, we believe that you should be able to edit your website, add pages, content or images, or post news items without having to speak to your web designers (or get charged for every little change). That is, of course, if you want to! Our Content Management system lets you do just that.
Some clients need us to manage all of the content on their website for them, which we are happy to do. But others do like to roll up their sleeves and get stuck in. And if you sell products online, you’ll need to add, remove or update items quickly and easily.
All of our websites come with a simple Content Management system built in. This intuitive ‘back-office’ tool makes updating your website straight-forward. You don’t have to understand programming or be able to write code. All you need is access to the internet and you’re all set.
A quick note on writing great content…
Writing good quality content for your site can be tricky. It has to work hard for you:
- What you write has to appeal to “real” visitors to the site. It has to flow and have purpose – what do you want people to do once they have read that page?
- Your written content is one of the key factors that Google uses to decide on the quality and relevance of your site, and where to place it in the search results. You can find out more about SEO and how Google ranks your website HERE
- The tone and language you use will help to create a personality for your business. Developing a strong brand identity is important when promoting your business and you can read more about Branding and Positioning HERE