Harworth Heating

Harworth Heating is one of the UK’s largest suppliers of solid fuel, multi-fuel, wood, gas and oil burning stoves for all applications. From a dated website that was difficult to navigate and a chore to keep updated, to a mobile-friendly responsive eCommerce website that seamlessly integrates with Benchmark Software's accounting and stock system.

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Harworth HeatingHarworth Heating was established in 1971 by Terry Hibbard. Today, Harworth Heating is one of the UK’s largest suppliers of solid fuel, multi-fuel, wood, gas and oil burning stoves for all applications. Experts in their field, they continue to design and build their own range of stoves which are sold alongside products from all of the leading manufacturers.

Problems with the previous site

Harworth Heating have been using Benchmark Software to help run their business for over 25 years. So when we added web development to our range of services, they wanted us to develop a brand new eCommerce website for them.

Their existing site was visually dated and difficult to navigate, particularly the large number of products and spares. There was also a lack of general descriptions and sales information about the types of products and the company itself.

There was a useful library of guides, brochures and product diagrams that helped users to identify which part they needed and fully understand the products and how to use them. However, this was also confusing and awkward to navigate.

Being an old website, it was not optimised for browsing on mobile and tablets, providing a difficult and frustrating experience for users of such devices.

Despite these issues, the site consistently did well for targeted organic search terms. They also ran a successful Google AdWords campaign, which they wished to continue.

A key selling point for the business is their extensive range of spares in stock, which means they can offer next day delivery for most items rather than a week or more if products have to be ordered from the manufacturers. They also have extensive experience and product knowledge, and were therefore able to offer expert help and advice to their customers.

The objectives for this project were:

The end result

The new website has achieved all of the above objectives and we continue to maintain and improve the site to respond to changing requirements and customer needs.

It is very strong visually and is much easier to navigate than before, particularly for customers browsing on mobile devices. The new responsive layout allows customers to use the website without resorting to pinching and zooming.

A range of buying guides as well as a bespoke calculator to help determine the required heat output of a stove for the size of their room, has allowed customers to make informed buying decisions and increase their trust in Harworth Heating.

Integration with the Benchmark stock and account system has allowed Harworth Heating to easily manage their 50,000 products in one location, removing the issue of making sure the stock system and website prices and stock levels are in sync.


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